What is Packaging Design?

What is Packaging Design? by Giles Calver
English | 19 Dec. 2003 | ISBN: 2880466180 | 256 Pages | PDF | 68 MB

What is Packaging Design? Explores the myriad issues that determine a client s brief and influence a designer s approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements.

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